What the Sharing Economy Means to the Future of Travel
Skift Research Take: Collaborative consumption, once an idealist niche for hitchhikers and backpackers, has grown into a multi-billion dollar industry thanks to the economic, social and technological...
View ArticleThe Rise of the Millennial Traveler
Skift Research Take: With Millennials expected to soon surpass Boomers in overall travel spending, hotels, booking sites and destination marketing organizations (DMOs) are retooling their product,...
View ArticleThe Rise of the Silent Traveler: Reaching Out to the Mobile-First Travel...
Skift Research Take: The silent traveler turns to their mobile devices, instead of in-person interaction, for highly personalized responses to in-trip challenges. In this report, we examine the changes...
View ArticleInbox Strategies: The State of E-Mail Marketing in the Travel Industry
Skift Research Take: A look at the present — and future — of e-mail marketing for travel brands. From responsive design and targeted sendings, to pushed content and pulling travelers into a fluid...
View ArticleMobile First and the Silent Traveler in 2015
Skift Research Take: In this study, we look at what silent travelers are doing, where they are going, and how they are getting there. What can brands do to reach them in-trip and at-destination? This...
View ArticleHow Tech Is Changing the Way Millennials Do Business Travel
Skift Research Take: Building products around and marketing to the next generation of business travelers will not be an easy task. Social, fickle, design-centric and narcissistic, Millennials demand...
View ArticleEffective Mobile App Strategies of Consumer Travel Brands
Skift Research Take: An in-depth look at how companies in the travel and hospitality industries can leverage mobile applications to better serve their customers and grow their businesses. —Colin Gibbs...
View ArticlePortrait of the Millennial Traveler 2016: A Study in Contradictions
Skift Research Take: Millennial travelers represent a lucrative source of spending for travel brands but also a confusing web of contradictory habits than can be difficult to unravel. What deeper...
View ArticleData Sheet: U.S. Future of Work and Travel Survey, Topline Results 2016
Skift Research Take: The Future of Work Data Sheet sheds a light into the world of business travel. Diving into the experiences the modern day business traveler reveals their habits on-the-go including...
View ArticleData Sheet: U.S. Experiential Traveler Survey, Topline Results 2016
Skift Research Take: A dive into the mindset of today's traveler reveals their perception of travel in today's digital world. Exploring the key motivations behind travel draws a picture of expectations...
View ArticleKey Emerging Outbound Travel Markets 2017
Skift Research Take: Emerging markets are taking over outbound travel. Economic growth is increasing living standards across the world and outbound travel is growing along. International Travel...
View ArticleU.S. Experiential Traveler Trends 2018: Annual Survey on Traveler Behavior,...
Skift Research Take: The data collected from our second annual Experiential Traveler Survey presents a deep dive into the mindset of the modern traveler. We dig into their values, attitudes, travel...
View ArticleA Deep Dive Into the Google Travel Ecosystem 2018
Skift Research Take: Believe it or not, these are still early days for Google in travel. Without question, the company will continue to grow its multi-billion dollar advertising business by securing...
View ArticleU.S. Affluent Traveler Trends 2018: Annual Survey on Travel Behavior
Skift Research Take: The relative spending power of affluent Americans makes them an attractive and strategic group for travel brands to target. The results of our second annual U.S. Affluent Traveler...
View ArticleHospitality Loyalty Programs 2018: A Challenging Road for Customer Loyalty
Skift Research Take: For all the growth and enhancements we have seen in hotel loyalty programs over the past few years, differing opinions among consumers and hotel owners with regards to the overall...
View ArticleBest Practices for Attracting Chinese Outbound Tourists
Skift Research Take: Chinese outbound travel continues to boom and shows high potential for future growth. Travel brands and destinations need to understand the evolving behaviors and preferences of...
View ArticleThe State of India Outbound Travel 2018
Skift Research Take: The India outbound travel market is poised to boom in a matter of years. The global travel industry needs to make itself aware of this market and why it matters now, so they’re not...
View ArticleU.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior,...
Skift Research Take: In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time....
View ArticleU.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior
Skift Research Take: The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values...
View ArticleGlobal Travel Economics 2019-2029
Skift Research Take: As many as four out of the next five new outbound travelers in the next decade could come from the emerging world. Are you prepared for the center of gravity in travel to shift?...
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